Writer J.K. Wall authored an insightful article in this week's Indianapolis Business Journal about Indy's success in luring young professionals to the city.

Seems that when it comes to the young, single types, we're lagging behind the national average. As for the young marrieds, perhaps with a child or two, we're doing well.

And in both instances, we're having more success than most of our peer cities in the Midwest.

As a member of the "old creative class," I can't truly say what scores points with the "new creative class" -- married or single -- as they determine where they want to put their stake in the ground.

But at a time when some question our investment in sports, and funding for the arts is in jeopardy, it is important to keep in mind the bigger picture ... that we are, indeed, in very stiff competition for the kinds of young, bright, talented and motivated women and men who will carry their generation forward, and replace those of us Baby Boomers who are nearing retirement.

Several times a year, I am asked by local employers to address prospective employees and provide an overview of the city and its assets. Sure, they want to know about cost of living, neighborhoods, schools, safety and the like. But they are equally interested in what's to do, how they can get involved, and the myriad of activities available.

Yes, they're interested in coming to Indy to work. But they're also coming to Indy to play. As in most things, they're looking for a balance. Cities must be careful and diligent in how they tip the scales.