A few weeks ago our marketing department here at the ICVA announced that after a search process that took place during the 4th quarter of 2008, we have selected locally based Young & Laramore to partner with us on our advertising, branding and marketing efforts.

Y&L has already been hard at work and as we enter into one of the most exciting growth phases in our city's history, we are thrilled to pull back the curtain a bit on our branding strategy for our city.  The unveiling will begin in part later this afternoon at the ICVA Annual Meeting to be held at "The Toby" - a 600 seat theatre that is a part of the Indianapolis Museum of Art campus.  We will be joined by many from the Indianapolis business community and look forward to hearing their thoughts and reaction.

Also - this weekend our CEO Don Welsh will appear on Inside Indiana Business discussing the roll out of the new brand - look for another post early next week that will include the video of that segment of the show!

UPDATE:  Hadn't read the IndyStar this morning before I posted - click below to read the article where local business columnist John Ketzenberger gives his take after talking with Don...

Playing in the Big Leagues - It's Now Game On

And here is Andrea Davis' take from the Indianapolis Business Journal mid-day daily update:

Raising the Game for Tourism